A Product Director`s Guide to Promotional Mix (PH87) - bharatbook com
Released on: March 5, 2008, 1:17 am
Press Release Author: Bharat Book Bureau
Industry: Pharmaceuticals
Press Release Summary: Explore marketing budgets for 9 brands throughout their first, second and third years of market availability.
Press Release Body: The research report "A Product Director\'s Guide to Promotional Mix (PH87)" (http://www.bharatbook.com/detail.asp?id=52026) provides the...
Explore marketing budgets for 9 brands throughout their first, second and third years of market availability.
Each easy-to-navigate brand profile walks you through annual spending in three critical areas of product management:
Promotional Mix
Detail Aids
Samples
Speaker programs
Journal ads
Medical publications
Medical education
Patient education programs
DTC ads
Decision Support
Market research
Competitive intelligence
Market Access
Pricing strategy and analysis
Pharmacoeconomics
Reimbursement
As branded competition grows tighter and generics increasingly threaten market share, companies work within condensed product timelines to recoup their enormous R&D costs and turn a profit. Achieving a drug's full sales potential requires teams to be finely attuned to brands' unique strengths and weaknesses - including the realities of markets, clinical profiles and their own companies' capacity to support effective promotion.
Against this backdrop, the first few years of a drug's market life are critical in the brand's long-term success or failure. Companies must not only develop a strategic marketing mix that will be most effective for their brands but also be prepared to back the chosen promotional activities with sufficient resources.
Understanding these resource allocations in terms of both raw dollars and real-world contexts provides a powerful advantage for brand teams, marketing units, market research personnel, reimbursement groups and other parties involved in every brand's life.
For more information kindly visit : http://www.bharatbook.com/detail.asp?id=52026
Bharatbook, the leading information aggregator. We facilitate and support the business information needs. With over 90,000 reports, you can get instant access and insights on the studies in you for market research, corporate / strategic planning by providing the latest information in the form of reports, journals, magazines and databases on varied industries like automotive, oil and gas, shipping, textiles, pharmaceuticals, energy, banking, finance, insurance, risk management, country intelligence, consumer & durable goods, chemical and more your areas of interest. Contact us at +91 22 27578668 / 27579438 or email info@bharatbook.com or our website www.bharatbook.com
Web Site: http://www.bharatbook.com
Contact Details: Bharat Book Bureau 207, Hermes Atrium, Sector 11, Plot No.57, PO Box.54, CBD Belapur, Navi Mumbai - 400 614, India. Phone:+91-(022)-2757 8668 / 2757 9438 Fax:+91-(022)-2757 9131 E-mail: info@bharatbook.com